There I was, in the swanky supermarket, picking up a bottle of shampoo, when I was approached by this earnest young saleswoman. "Ma'am, don't you think you should now be going for age protection products?" I was taken aback. I am in my early fifties and I wondered whether my looks have really deserted me at last. I asked her about it . She nodded her head in all seriousness. Yes. Dry age lines ha
ve appeared around my eyes. She further explained to me that one needs to start using these products as early as possible in order to avoid aging. She took me to a shop counter on which a large number of these impossibly expensive products were arrayed. A tiny bottle of anti aging cream cost about a thousand bucks. I looked into her hopeful eyes and said no. I do not need protection from my age. A middle aged woman, standing nearby, overheard and smiled at me. Aging is a natural process. The years take away physical beauty or agility but they add so much richness and depth to life. Its sad to see these corporates, in their thirst for profit maximisation, plant and grow these unhealthy fears in women about aging. That it is something to be afraid of, needs protection from.
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